Hi, I’m Farrah…

Career and personal development coach. Marketing strategist. Writer. Brooklyn-raised, Georgia-based.

I help professionals through the moments that change everything: a career pivot, a new leadership role, a stretch of burnout, or the quiet sense that it’s time for something more. Together, we get clear on what you want and build a plan to go get it.

But first, a little about how I got here.

Twenty Years of Climbing and Learning

I spent more than 20 years in B2B marketing, leading global demand generation teams and building a career I’m genuinely proud of. I climbed the corporate ladder while raising amazing kids with a wonderful husband by my side. I learned firsthand what it takes to balance ambition, family and your own well-being. I also learned what happens when you don’t.

Along the way, I noticed that the part of the job that lit me up most wasn’t the campaigns or the pipeline numbers. It was the people. Mentoring someone through a promotion. Helping a colleague figure out their next move. Talking a teammate through a tough decision over coffee. Those conversations were where I felt most like myself.

My Next Chapter

On my 45th birthday, I decided to stop wondering “what if” and go for it. I earned my Master Certified Professional Coach (M.C.P.C.) credential, became a Certified Life Coach Instructor, and I’m continuing my training toward ICF certification. Then, after a full and rewarding corporate career, I stepped into coaching full time.

I wasn’t running from anything. I was running toward the work that fulfills me most, and toward a life with more flexibility, more purpose and a lot fewer performance reviews.

What I Do Now

Today I coach clients through Strawberry.me, a coaching platform whose mission I love: making high-quality coaching available to anyone who wants to grow, not just executives with a company-paid coach.

I work with professionals at every stage who are ready to:

• Navigate a career change, whether you’re switching industries, stepping into something new or figuring out what’s next
• Grow as a leader by building confidence, executive presence and the skills to lead through change
• Recover from burnout and set boundaries, so your career fits your life and not the other way around
• Get clear on your goals and build the habits and accountability to reach them

My style is warm, direct and practical. Think of me as the big sister who’s been there. I’ll cheer you on, ask the questions you’ve been avoiding and help you turn insight into action between sessions.

→ Work with me on Strawberry.me